What Our Moms Have in Common with Anne Hathaway (Hint: It's Her Pregnancy Belly Oil)
October 16, 2026
By
Ahma & Co Team
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Images courtesy of PURE MAMA
Okay, we have something fun to share.
In a recent video interview with Allure, Anne Hathaway talked about her pregnancy routine and called PURE MAMA's Belly & Body Oil a "game changer." We were thrilled – because that exact bottle has been going home with our moms since earlier this year, well before the hype and before searches for this jumped 650 percent.
So yes, if you've joined us for a Babymoon or a postpartum retreat, you and Anne have the same belly & body oil. Basically besties. Here's why we love it, and why it earned a spot in our gifts long before it was in the headlines.
So what's the big deal with this belly oil?
Your skin does a lot of stretching during pregnancy. Like, a lot. The Belly & Body Oil is a botanical, antioxidant-rich blend made to keep that skin hydrated, comfortable and a little more elastic while your bump grows. And it doesn't retire once baby's here. It's just as lovely on your postpartum body, while your belly and skin settle into their new normal.
Andhere's the part that sold us: PURE MAMA actually tested the finished oil, notjust the ingredients in it. That's rare in pregnancy skincare. In anindependent study, 30 women with existing stretch marks used it twice a day for 30 days. After a month:
100% said their skin felt smoother, with better texture
93.4% had better skin hydration
90% saw their stretch marks look less visible
88% saw existing scarring reduce
We love a pretty bottle. We love a pretty bottle with data even more.
But is it safe to use while pregnant?
We know the feeling. Suddenly you're reading every ingredient label like it's a contract. PURE MAMA makes that part easier:
No parabens, oxybenzone or synthetic fragrance (all known endocrine disruptors)
Dermatologist and allergen tested, independenty
Formulated in line with the American Academy of Dermatology's pregnancy skincare guidance, and informed by principles recognized by ACOG
Endorsed by Dr. Sasha Hakman, MD, FACOG, a doubleboard-certified OB-GYN and fertility specialist in LA
Used and recommended by OB-GYNs, midwives anddoulas across the US, including celebrity doula Nina Phelan
So it ticks every box we look for in pregnancy skincare, and it still feels like a spa moment. Of course, check with your own OB or midwife about anything new inyour routine. That's just good mama sense.
Why it's in our new mom gifts
When you join us for our Babymoon program or a postpartum retreat, we want you tofeel taken care of. Not just baby. You.
That's why every Babymoon and postpartum retreat mom goes home with PURE MAMA's Belly& Body Oil and Body Scrub. Use them on your bump before baby, then keep going on your postpartum body after. Here's our favorite little ritual:
Hop in a warm shower (bonus points if someoneelse is holding the baby).
Use the Body Scrub to gently buff away dry, tired skin.
Pat dry, then massage the Belly & Body Oilinto your belly, hips, thighs and anywhere else that's been working overtime.
Take three deep breaths. You earned them.
It's five minutes, tops. But in the newborn haze, five minutes just for you feelshuge. As PURE MAMA founder Lara Henderson puts it, "We wanted everyproduct to feel like a small reminder that they deserve care too." Same,Lara. Same.
And after baby arrives? They've got you there too
Thisis the part we really love. So many brands stop at the bump, but postpartumrecovery is when your body needs the most TLC. PURE MAMA has thoughtful carefor every kind of birth:
Vaginal birth: Perineal MassageOil for prep, plus a Peri Wash Bottle and Post Birth Spray for those first tender weeks
C-section recovery: a C-Section Scar Care Kit, Complex Scar Serum and Silicone Scar Strips
Breastfeeding and rest: Nipple Butter forsore days, and the Magnesium BodyRub for a calmingself-massage before bed (or, let's be real, before the 2 a.m. feed)
The fourth trimester deserves just as much support as the first three. It's the whole reason Ahma & Co exists, so finding a skincare brand that feels the same way? Chef's kiss.
Quick answers for the group chat
What belly oil does Anne Hathaway use? Anne Hathaway has shared that PURE MAMA'sBelly & Body Oil is part of her pregnancy routine, calling it a "game changer." It's the same oil Ahma & Co gifts to our moms.
Does belly oil help with stretch marks during pregnancy? In an independent study of PURE MAMA's Belly & Body Oil, 90% of women saw their stretch marks look less visible after 30 days of twice-daily use. Genetics play a big role in stretch marks too, so think of oil as support, not a guarantee.
When should I start using a pregnancy belly oil? Many moms start in the first or early second trimester, before the bump really grows, and keep going through postpartum. Ask your provider what's right for you.
Can I use the oil postpartum? Yes. PURE MAMA's Belly & Body Oil is made for pregnancy and postpartum, so you can keep using it on your belly, hips and thighs as your skin recovers after birth. After a C-section, wait until your incision has fully healed and your provider says it's okay.
What's good postpartum skincare after a C-section? Once your incision has healed and your provider gives the okay, a scar care routine can help. PURE MAMA'sC-Section Scar Care Kit, Complex Scar Serum and Silicone Scar Strips are made for this.
What's a good gift for a new mom? Something that's just for her. A pregnancy-friendly body oil and scrub set is a favorite, which is exactly why it's in our Babymoon and postpartum retreat gifts.
Same oil, same glow
Anne has an Oscar on her shelf. But growing a tiny human, bringing them into the world and surviving the 3 a.m. feeds? That's an award-winning performance too, and nobody hands you a trophy for it. So we do. Think of your PURE MAMA oil and scrub as our version of a little gold statuette, for the hardest yet most rewarding role you'll ever play. Acceptance speech optional.
Trying to get your hands on PURE MAMA for yourself? You'll find it at Nordstrom, Credo Beauty, Goop, Revolve, Anthropologie, Erewhon and Pause.
How we take care of moms at Ahma & Co
Pampering moms is what we do best, and PURE MAMA is one of the many beautiful ways we do it. Every part of Ahma & Co is designed to support you through one of the most important stages of your life, from the bump to the newborn weeks and beyond:
Babymoon program: a chance to slow down, reconnect and celebrate before baby arrives. You'll go home with your own PURE MAMA oil and scrub (for a limited time!).
Postpartum retreats: rest, recovery andreal support in the fourth trimester, so you can heal while someone takes careof you for once. PURE MAMA comes home with you here too.
In-home doula support: an experienced doula by your side at home, for the hands-on help, personalized guidance, and the reassurance at 3 AM that you're doing an incredible job (even if you might not feel like it).
Mothering the mother is what we do, because you deserve the same kind of care you give everyone else. Schedule a call with our team to learn more about the right postpartum support for you!
